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History
Where
to DRINK &
Where to BUY
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| yYasaku's Period vol. 2z |
Founder/Yasaku MITOBE |
| Summary
of the Previous Story Yasaku started Sake business according to the recommendation of a master brewer who was fighting in Japanese-Sino War. After some up's and down's, his business was getting successful. Previous Story >> |
 The first Western-style building in Tendo. Currently seen in the label of our Junmai Sake. |
Because his Sake brewery has become well under way, he started other businesses. In 1925, he decided to begin soy sauce and build a factory in the center of Tendo-City. The 3-story building was made of a lot of concrete and marble, and that was the first Western-style building in Tendo. And at the time of recession, he created a Japanese garden called "Gokuraku-en" as the relief measure for the unemployment. "Gokuraku-en" literally means "hardship and paradise park". He wanted to encourage people saying there are always good times and bed times. This park is now open o the public and is visited by many tourists. At the latter part of his period, he invested to Sakhalin Island (currently Russian territory), but that did not bear fruits. Yasaku, the entrepreneur, was retired from all the business in 1931, and settled in "Gokuraku-en". Sake business was succeeded to his fist son "Mitsuo". |
| Until
around 1948, these bikes were used for delivery (see picture right).
They attached two-wheeled cart to a rear of these bikes and put
Sake bottles on it. At that time, because Japanese Sake was almost
the only available alcoholic drink in Japan, its consumption was
quite a lot. Delivery work must be very hard.
In 1948 auto tricycle was introduced, and the delivery work become much easier. And after 9 years (1957) we started to use 4 wheel trucks. Because of this progress,our sake "Yamagata Masamune" has become available in wider areas inYamagata prefecture.
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 Can you see the small word of "Mitobe Sake Brewery"? |
